As much as e-commerce has been transformative for consumers, which many manufacturers and inventors have been left out of the technological retail revolution. It could be particularly challenging for indie manufacturers and inventors. They often find it difficult to make the leap from the design phase as a garage startup to manufacturing and to make their way to the market.
Blockchain-powered innovation marketplace work
Such a platform gives some product inventors and niche manufacturers cheap access to their target market. It connects buyers and some manufacturers directly in a decentralized environment, where they can trade on their own terms.
How they different from regular e-commerce platforms
Regular blockchain marketplaces which connect buyers and sellers, pretty much as any online platform does. Unlike them, innovation marketplaces which are intended to help specific target groups of buyers and sellers.
Benefit from such marketplaces
The inventors and manufacturers of new products have needed large marketing budgets and business savvy to reach their buyers. In addition, they need to freeze some substantial financial resources in “accounts receivable” with long-term payouts and allocate large budgets to storage, fulfillment, etc.