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Innovation Marketplaces Explained

March 13, 2018, 2:19 pm

As much as e-commerce has been transformative for consumers, which many manufacturers and inventors have been left out of the technological retail revolution. It could be particularly challenging for indie manufacturers and inventors. They often find it difficult to make the leap from the design phase as a garage startup to manufacturing and to make their way to the market.

Innovation marketplace

                             As much as e-commerce has been transformative for consumers, which many manufacturers and inventors have been left out of the technological retail revolution. It could be particularly challenging for indie manufacturers and inventors. They often find it difficult to make the leap from the design phase as a garage startup to manufacturing and to make their way to the market.

Innovation Marketplaces  Explained

Blockchain-powered innovation marketplace work

                   Such a platform gives some product inventors and niche manufacturers cheap access to their target market. It connects buyers and some manufacturers directly in a decentralized environment, where they can trade on their own terms.

Innovation Marketplaces  Explained

How they different from regular e-commerce platforms

                         Regular blockchain marketplaces which connect buyers and sellers, pretty much as any online platform does. Unlike them, innovation marketplaces which are intended to help specific target groups of buyers and sellers.

Innovation Marketplaces  Explained

Benefit from such marketplaces

                        The inventors and manufacturers of new products have needed large marketing budgets and business savvy to reach their buyers. In addition, they need to freeze some substantial financial resources in “accounts receivable” with long-term payouts and allocate large budgets to storage, fulfillment, etc.

Innovation Marketplaces  Explained